The law of industrial chain under the background of market economy is similar to the law of jungle chain in nature. The upstream enterprises of the industrial chain influence and determine the value and fate of the downstream enterprises. An enterprise, to enter a high level of survival interval, must have the power of subversion. This force is leading the industry, industry first high and new technology, which is the so-called core competitiveness. The metabolic replacement of the upper, middle and lower rings maintains the ecology and order of the whole industry in a primitive way and ensures the vigorous vitality of the whole industry. From Qingdao SELECTED "2006 NATIONAL KEY NEW PRODUCT PLAN" IN 44 products, we once again confirmed this general law. These enterprises with new products that are supported by the state are all growing up and strong in the innovation storm. From micro to product research and development process, macro to the development strategy of the enterprise, we all feel the huge fission from manufacturing to creation. Economic experts say that from manufacturing to creation, is a subversive revolution, is a profound chemical reaction. The burning point of this reaction is innovation. From a single product, is a "carp jump Longmen" move, is to change the pattern of product innovation; From the overall view of the enterprise, it is the spirit of innovation into the enterprise gene chain.

In several of the companies we interviewed, the paths to success were remarkably similar, even though they were in different areas and specialized. First of all, the alliance with universities and institutes, establish industry-university-research cooperation projects, to form a long-term cooperation mode of "borrowing chicken to lay eggs". Practice has proved that this model enlarges the technological connotation and energy level of small and medium-sized enterprises and makes them jump to a node that can innovate with half the effort. For example, ten years ago in the foreign market became a "ground goods" Xiyingmen towels, in the establishment of win-win cooperation with various universities in youth, not only overcome the "long attack can not break" technical barriers, and has the independent technology innovation system can be upgraded at any time. The independent technology innovation system has become the nerve center supporting the high quality of Xiyingmen. The following story is natural, among the "national team" of high sense twistless towels thoroughly improved the situation of low added value of Xiyingmen towels, so that it becomes the industry leader. For example, Qingdao Haijia Auxiliary Co., LTD., which owns K-100 environment-friendly composite resin technology, regards the "marriage" with Qingdao University of Science and Technology as a watershed event. After reaching a long-term scientific and technological cooperation agreement with CYSTU to establish "HAIjia Pilot Test Base for New Materials Laboratory of Qingdao University of Science and Technology", HAIjia has obtained the right to USE the new MATERIALS laboratory of CYSTU. With a high level technology platform that was previously unattainable, HAIjia has embarked on the "highway" of advanced resin trial production. In an interview with reporters, Gong Sang-jin, president of Haeja, said, "In the process of the experiment, the experts at the University of Science and Technology gave guidance at critical moments, which played a decisive role in the final development of K-100 environmental protection composite resin." K-100 environmental protection composite resin completely put an end to the foreign high-grade resin products in the domestic monopoly situation. At present, in Qingdao, the use of this cooperation mode, obtain completely independent intellectual property rights of small and medium-sized enterprises have quietly become a forest.

Secondly, the cultural shackles of "success and failure" have been broken, and a corporate cultural environment that allows failure has been formed. Shortlisted "2006 NATIONAL key new PRODUCT PLAN" OF Qingdao product, almost no product is "a hit". Almost all of them have undergone hundreds or even thousands of experiments before "blowing sand and seeing gold". From the laboratory to the production shop, from the production shop to the end market, is a secret full of thorns must take the road. Every successful, all experienced a lot of tempering. The predecessor of WWG intelligent non-negative pressure pressurized and steady flow water supply equipment, WXG type variable frequency speed regulating non-negative pressure pressurized water supply equipment, was reborn in the failure. K-100 environmental protection composite resin is also after the recovery of mountains and rivers. Zhang Junbao, chairman of Qingdao Yahe Technology Development Co., LTD., which developed and produced the IHF CNC high-frequency switching potentiostat, recalled: "At the beginning of the experiment, due to the lack of understanding of the nature of the potentiostat, when conducting digital control, a slight mistake would burn out the expensive components, which means thousands of yuan went to the fire. Even though it was painful, our decision makers felt that it was hard to save money on tuition during the research and development process." He has repeatedly encouraged researchers not to shackle their hands and feet, worrying about gains and losses, and constantly increasing investment in research and development to protect research and development work. And so on. Every one of the companies we spoke to was rooted in a culture that allowed failure.

In the industrial chain with rapid metabolic turnover, "owning completely independent intellectual property rights" is not only the core competitiveness of products, but also an indispensable identity card for galloping the international market. What is more cruel is that this ID card is not a permanent tenure system. It needs to be continuously upgraded and reborn under the light of innovative thinking and innovative ability.

Innovation dominates the genetic spectrum of the world's most famous companies, whether they are traditional manufacturing leaders or information industry upstarts. The rise of excellent local smes in Qingdao also benefits from the choice of innovation path, the recognition of innovation culture and the cultivation of innovation gene. From this, we can see that "Made in Qingdao" to "Created in Qingdao" is no longer a violin solo, but gradually opened the thick velvet curtain behind the chorus.